REDKEDS CREATIVE AGENCY

COSMOSCOW 2023

☆ RED JOLBORS 2023 — CORPORATE BRANDING CRAFT: ART-DIRECTION— SILVER ☆ WEDNESDAY 2023 — SHORTLIST ☆ RED APPLE 2023 — COMMUNICATION DESIGN — SHORTLIST

Identity

Every year, Cosmoscow selects an artist whose works become the basis for the corporate identity of the new season. The artist for 2023 is Artem Filatov.

Studying his creativity, we focused on one of his recent works "Everything will disappear" (2022), painted using "green paint". Thanks to its properties, every time the folder containing the graphic sheet is opened, the image is exposed to light and fades, reducing the lifespan of the artwork with each viewing.

We built the corporate identity around the disappearance of typography, color noise, and blurring. The project's art director was Svyat Vishnyakov, the creator of REDKEDS CHARISMA. We embedded a controversial question into the corporate identity: Is art eternal, or will it disappear? We interpreted this question both graphically and typographically.

The concept revolves around gradient blurring of the logo and text against the background. This technique is used in both black and white versions and with the use of colors.

The new corporate identity will define the online presence of Cosmoscow - on social media and in media publications, as well as the appearance of the fair itself - in the details of architectural design, merchandise, and street advertising in the city.

Alexandra Boettcher

Dmitry Yakushin

Maria Dyakonova

Svyat Vishnyakov

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