Groundbreaking fashion designers passed away leaving hoodie among product legacies. This project is nothing else, but a merchandising of a dead Fashion.

The evolution of a Hoodie from sports apparel to runway can be described as the death of Haute Couture. Or maybe we can call it fashion afterlife, meaning transformation into post-fashion? Hoodies are made by all fashion houses, each piece has hoods, sleeves with cuffs, they differ a little in anything. It reminds of the old Ford Model T slogan about color range — «Any color you like as long as it’s black». Well, in our case you can buy any color with the name of one of the five legendary designers.

As long as it’s Hoodie.